by Dr. Jeffrey Lant
Blogs have swept the Internet. EVERY smart person
either has one or is working hard to create one asap.
This means you!
I’m here to deliver the blog content you must have and
are (right now) clueless about creating. Let’s dig in
and solve that problem right now.
A blog is not a soliloquy, a tirade, or a soap box.
A blog is a conversation started by you. And like all
conversations it takes two to tango.
Sadly, most people are lousy conversationalists.
They do not converse, back and forth. Rather, they
talk at people, mistaking the fact that they are
pumping out words to beat the band for a keenly
felt desire to hear what the other person has to
say. These are selfish communicators… and they
can never produce the results you must have to
make your blog worthwhile.
Blogs work because they are interactive… and this
means creating content that gets results while always
urging your readers to respond.
But let’s be honest with each other. You’re not at all
sure how to write blog content that’ll do what every
blog must do: generate leads and make money. Isn’t
that about the size of it?
For make no mistake, there is ABSOLUTELY NO
point in creating and publishing a blog that doesn’t
generate good leads and make you money, every single day.
To achieve this objective RSVP must become the 4
most important letters in your profit alphabet.
Repondez s’il vous plait.
1) Always talk to your readers in the second person;
always speak to them directly with an implicit or
explicit “you”. Your reader must know you are talking
to her, personally, directly.
2) Make it clear you want to hear from your readers.
Readers of your blog need to be told, often and
clearly, that you WANT to hear from them; that you
are standing by to hear from them… and that hearing
from them, now, is the one essential you must
have to make your day.
3) Make it easy to respond to you. Include your land
line phone number, cell, skype, email, etc. If you want
responses, make it supremely easy to respond to you.
4) Keep the tone of your blog intimate, as if you
were having a private conversation with your best
friend. People always want to know secrets and
revealing information, especially about you. Oblige
5) Publish reader comments in your blog. What’s
one tried and true feature that’s sure to rivet the
full and immediate attention of your readers? Put
their name in your blog; their name and any interesting
and constructive comments they have made.
Hint: if a blog reader criticizes you, print the
criticism… and your (always) cool, calm and collected
response. People love reading such exchanges…
and your stature is sure to grow by showing your
readers how well you handle them. Ole!
“Content is king,” saith Bill Gates… and he surely
Billionaire Bill said, many years ago, that online
“content is king.” Truer words have ne’er been spoke.
The key is knowing how to get it.
Start with a pair of scissors.
Each day I sit down with the publications I receive,
including the Boston Globe, New England’s paper of
record. Over my Cheerios I proceed to read… not just for
immediate information but for topics of interest about which
I can write blog content.
Such topics are easy to find, ranging as they to
from current Congressional high jinx to the faux pas
of kings and presidents; from economic prognostications
to items of human interest and insight.
If you want to run an effective, useful blog, keep such publications —
and scissors — near at hand.
The wire services are key.
All day, every day the essential, usually unsung heroes
of international incident and instant communications — the
wire services of the Associated Press, Reuters, etc —
pump out the factual information every single commentator
on earth relies on and must be grateful for. In short, they
do the grunt work that enables you to appear at all
times knowledgeable, intelligent, omniscient. Without
them such poses would be fatuous, ridiculous., unsustainable.
Similarly, check places inhabited by news junkies like
me; you know, the major search engines and, always,
CNN, Fox News, etc. Remember, a blog is a place of
commentary… and commentators (with you now amongst
them) must ALWAYS have something on which to comment.
Another hint: you need to open an “idea” folder, into which
you can file, on a regular, daily basis, all the good subjects
(funny, tragic, infamous, informative) that come your way.
Never rely upon memory. Remember your scissors (and
for online information your printer.) Gather this information
and put it away. For this is the pure gold of the commenting
business, and of your so well informed blog.
Timely blog posts; timeless blog posts. You need both
All blog content falls into two main categories: timely
Timely means things of the moment; actions, events that
are breaking news. You must be on top of these stories
with valuable content and timely comment. Your aim must
always be to be in advance of the developing story… at the
very least on top of the current news cycle. This can easily
be done on the ‘net… if you stay abreast of story developments,
as reported in the spots inhabited by news junkies and
blogsters like you.
But all your posts need not be timely; much invaluable
content can and should be timeless — meaning it can
be used and reused… again and again — either as is,
or updated. Such “evergreen” content has always been
the friend of folks like us with a deadline… and the need
for immediate content… but not an idea to be had. We rely on
such worthy content, as on a good friend. (By the way,
this article goes firmly into that category… for it has legs
and can be read — and published — with profit for years to come.)
Your blog is your future
Right now, yet again, the Internet is being reshuffled.
Those with blogs of consequence are emerging as the
very sovereigns of cyberspace. Believe me, you wish
to be amongst them… for to them will fall all the loaves
These remarks will help. Print them, save them,
savour them, for they come from an old hand at this
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com There you can also
see his blog.