What you need to know and do to be a GREAT blog publisher!

by Dr. Jeffrey Lant

Have you noticed that blogs are popping up online everywhere?
Yes, blogging is the phenomenon of the age. You just need to know
how to profit from it. These suggestions will help.

1) Be clear on your objective.

The people who are successful with blogging, that is the people who are
making money from it, all are very clear on what they are writing their blog to
accomplish. If you’re writing a business blog your objective is crystal clear:
you blog to profit and for no other reason.

Too many (particularly new) blogsters have mixed objectives. Sure, they want
to make money but, perhaps even more (and dangerously) they write to get their
share of the limelight.

Don’t make that mistake.

When you’re in business your blog exists for one reason and one reason only:
to put money in your pocket, as quickly and substantially as possible.

2) Never forget the deal you have with your readers.

People who run successful (that is to say money-making) blogs never lose sight
of the implicit deal they have with their readers,  viz.

Publisher: I will email you information of value and consequence. I shall also
send you (in the same issue) ad copy for your earnest and honest consideration.

Reader: So long as you email me superior copy, I shall do two important things:
I will read this copy, and I shall also (at least ) glance at your ads.

This is the basis for a mutually satisfactory relationship.

3) Understand your role as a publisher.

Publishers become publishers for two major reasons: because they have something
important to say and want to influence the world AND to make money. Thus in every
issue you must offer superior content…and prospect-centered ad copy. The key here
is keeping this equation balanced.

If you run nothing but superior content, your readers may be delighted… but you’ll
make no money and, in short order, give up the enterprise.

If you run nothing but (or even too many) ads, your reader will immediately get
bored…and punish you not just by trashing your current issue but trashing all
future issues without even a glance.

Publishing, then, is all about balance.

4) Study the great publishers and their empire-building methods and procedures.

The minute you have a blog, you have become a publisher… and the minute you become
a publisher you become a card-carrying member of the greatest professional association
on earth: publishering. Now you are part of a grand tradition. Make it a point to understand
what that means by studying the great practitioners of your business. This includes
people like Gutenberg and his Bible (1455)… Canadian Lord Beaverbrook who seized English
newspapers the better to manipulate ministries and imperial politics and his tenacious
rival Viscount Rothermere… and the great publishing families of America whose names
alone remind us of what publishers can do to generate wealth for themselves while shaping
the course of a great nation starting with William Randolph Hearst…

The Taylors  of Boston… the McCormicks of Chicago… the Chandlers of Los Angeles….
and their counterparts in every significant city on earth.

You, you!, are now one of their number, and I can tell you  this about such people, they
were all, to a person,

* big thinkers

* people who meant to shape events, not just witness them

* determined to have their point of view not just seen but dominant.

The small, the trivial, the inconsequential and insignificant had absolutely no place
in their publications or their lives. These are the people, your professional ancestors,
it behooves us all to study and emulate.

These were people of amazing, irrepressible energies and imaginations. They didn’t
moan and groan about their "work", the time it took, the sacrifices they had to make
to do it. They were grateful for the opportunity to create vehicles of wealth and influence,
thrilled to get up each and every day and set about their work, stamping the world with
their mark… and eager, too.

Is this how you approach the business of  your blog? If it isn’t, re-examine your reasons
for creating and publishing a blog and once you have done so absorb these home truths
about the business:

* Say something significant in every issue.  We all want to "make a difference" with
our lives. When you’re a with-it publisher, this is easy to do. Make it clear that yours
is a blog designed to make this a better world; there is no higher calling than that.

* Always ask your readers to respond. "Bribe" them, if necessary, to do so… offer them
something of value that induces them to respond quickly and meaningfully. Such people
become your best customers.

* Publish to a schedule. The best way to blog is daily. If you aspire to significance and
substantial rewards no other schedule should even be considered.

* Talk directly, frankly to your readers. Be for them what every great publisher must be:
a candid, direct, honest to a fault advocate of humane and progressive change. Publishing,
you see, is never merely about transmitting information; it is about seizing minds and
changing lives… about throwing down gauntlets and taking up causes… and always
informing, motivating, energizing, enthusing and transforming.

Make today the day you rethink and recreate your blog.

The most stimulating game on earth is influencing others and so shaping the world you
want. This is the gift all (good) blog publishers get… but you get it if and only if you
focus on providing people with blog posts of interest, significance, and value. Nothing
less can or should be set before the most important people in your business life: your
blog readers.

From now on, focus each day on what you want to share with them; what you know
that can change and improve their lives… and how you will present it to them for maximum
impact and long-lasting effect. They must see you for what you are: their great and valued
friend and counselor, operating through and touching their lives in your blog.

When you are producing a blog of value and influence, your entire outlook on life shifts;
no problem is too big, too oppressive, over powering: problems are merely challenges
which you can help your readers surmount and conquer, one step at a time.

You see, publishing, all publishing, is about the business of improving lives. That is
what publishers do; that is what you as a publisher must do… with your ever-improving and
life-transforming blog the vehicle to hand. Do this and the golden benefits of blogging, not
least the systematic and continuing improvement of lives, will all be yours.

About the Author

drlant

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. at
www.worldprofit.com, providing a wide range of online services for
small and-home based businesses.

To see Dr. Lant’s blog go to www.jeffreylantarticles.com

Dr. Lant is happy to give all readers 50,000 free guaranteed
visitors for attending his live webcast today. Visit Worldprofit
for details.

Review: Worldprofit’s Home Business Bootcamp Training with Marketing Expert, George Kosch April 29th. 2011

During this session of LIVE Home Business training, George Kosch covered the basics for newcomers. George walked everyone through the process and power of the Live Business Center. On screen George showed what happens when people sign up, what happens when they login. He identified who is a good prospect and who isn’t. He explained how the 24 hour Monitor Network sales system works. George provided an overview of the training program and detailed the most common mistakes made by newbies. He discussed in detail with examples what needs to be done to understand and enjoy success in the Worldprofit system. If you are new to Worldprofit, or just need a review of the basics you WILL want to watch the recorded version of today’s basic training.

George moved on to the Advanced Training Session covering in detail more complex topics such as search engine optimization, backlinks, safelists, traffic exchanges, cloaking, reseller products, cookie tracking, and I-Macros. Emphasis was placed on the critical importance of promotion every single day.  The Ad Tracker was explained with specifics on what to look for to get intelligence on your advertising efforts. He concluded today’s training taking and answering questions from participants. One very important question was answered during today’s training!  The question was ‘How do I increase my conversions?’  George answered this question and EVERY person  needs to watch the recorded training to hear the answer.

Today’s LIVE Home Business Bootcamp training concluded after 2 hours with George delivering demonstrations of strategies and tools. A variety of topics were covered today, it is worth it to watch the recorded version.

Comments from Bootcamp Participants

Tony: Thank you George, Your the best.

Graham: Been fantastic again George

Linda: Just do what George and Sandi and Dr Lant say. It’s magic

Keith: George…hope to see you out on the links some day…Keep staying a straight hitter!

Jonathan: Thanks George have a great weekend hard work pays off in this game …Clickbank is hard work haah but it works quite well bye bye everyone have a great weekend and promote promote promote 

Charity: Thanks George

Arvell: thanks GK…. have great weekend. Next month starts now

James: Thank you

 

Members can access the recorded version of today’s basic and advanced session later today in your Member are under TRAINING section.

For more information on Worldprofit: The Home Business Experts, go to http://www.worldprofit.com

Royal Expert, Dr. Jeffrey Lant interviewed on NECN regarding Prince William and Kate Middleton’s wedding

Britain Royal Wedding

Worldprofit CEO, and Royal Family expert, Dr. Jeffrey Lant, joins the NECN NEWS team for a discussion about the much-anticipated event of Prince William and Kate Middleton.

Recordings of the live interviews with the NECN News Team and Broadside can be viewed online.  To see the LIVE air dates go to http://www.NECN.com

http://www.necn.com/04/25/11/Royal-Wedding-Why-the-US-is-fascinated/landing.html?blockID=510597&feedID=4214

http://www.necn.com/04/21/11/The-Royal-Wedding-is-just-days-away-/landing.html?blockID=508699&feedID=4207

http://www.necn.com/11/18/10/Lant-Bud-Light-wedding-for-Prince-Willia/landing.html?blockID=356005

http://www.necn.com/11/17/10/Why-William-and-Kates-engagement-is-diff/landing.html?blockID=354685

http://www.necn.com/searchNECN/search/v/39839531/royal-wedding-does-the-u-s-care.htm?q=jeffrey+lant

Articles on the Royal Family and other interesting people and news stories can be found at http://www.JeffreyLantArticles.com

Dr. Jeffrey Lant is also the author of "Insubstantial Pageant: Ceremony and Confusion at Queen Victoria’s Court.”

drlant

Review: Extreme Traffic Bot

Sometimes you just need a bit of luck.

This guy Phil Rigby had his whole life snatched away from him
when he was fired from his job after 7 full years of service.
He hated his life.

He then spent hours, months, years failing to make any kind
of money online.

This really is an incredible story…

==> http://www.CashQuest.com/?rd=av7qaAur

And the best thing is… Phil actually STOLE this software
from the greedy gurus. Those very same guys who have been taking
you for a ride.

He was scammed time and time again by the ‘gurus’.

But one day he managed to hack into a top-secret internet
marketing forum.

This forum was swarming with ‘gurus’… RICH ‘gurus’.

It quickly became clear to Phil that he was NOT supposed to be there.

What also became clear however was that these guys were
STINKING RICH and had software that they and they alone
used to strike HUGE ClickBank paychecks each and every week.

Go get it now:

==> http://www.CashQuest.com/?rd=av7qaAur

You will be seriously AMAZED when you see just how many dollars you
can and WILL be seeing in your ClickBank account
when you start getting the kind of huge targeted traffic
Extreme Traffic Bot is GUARANTEED to bring you…

What this is NOT:

– Facebook/Twitter
– Adsense/Google Adwords
– SEO
– PPC/PPV

These are techniques that take up an incredible chunk of your
time for minimal results.

Instead, Extreme Traffic Bot is just so incredibly EASY to log
into, activate and start making money from, you will find yourself
wondering why you weren’t making such great money so easily in
the first place…

==> Click here

Review Local Mobile Monopoly

Adam Horwitz has *just* released Local
Mobile Monopoly…

==> http://www.CashQuest.com/?rd=tr8GdjeO
… and we wanted to make sure you were
one of the first to see it, because this
is already shaping up to be THE best
opportunity for *anyone* looking to make
money online in 2011.

This concept is brilliant… yet so simple
than anyone can do it. This is the real deal,
and probably the easiest and most effective
way we’ve ever seen for anyone to start
making money fast!

==> http://www.CashQuest.com/?rd=tr8GdjeO

Review:Facebook Maxed. Facebook HTML5 iFrame Template and Guide

Google marketing is passé. The new world is about Facebook marketing, and this is amply proved by the new product on the Internet marketing block called as FB Maxed, or Facebook 2011 Maxed to give it its full name.

Jointly developed by SEO Guru, Daniel Tan and Social Media Consultant, Phil Benham, FB Maxed is an attempt to tap into the vast potential of Facebook marketing. The developers couldn’t have decided on a better timing to launch this product. With the number of users on Facebook at an all-time high right now, with more users joining in every second, there is quite a bit of demand among marketers who want to promote their products on Facebook.

Also, March 2011 is going to be a very decisive time for Facebook marketers because Facebook is going to downsize the Facebook Markup Language (FBML) drastically. FB Maxed is designed to be a guide for people to acquaint them with the new iFrame pages that will be used.

That’s the demand part for the product, but how does it deliver? From our analysis of FB Maxed, we can safely say that this product does deliver all that it promises and more, which sets it leagues ahead of any competitors that it might have.

Firstly, the guide teaches, in a step-by-step manner, how anyone can create a complete website onto a Facebook page. You do not just see the guide but you also get the entire system that helps you build the page. You have an option to build a separate page for people who have not yet ‘liked’ you on Facebook, and show a different page to those that have ‘liked’ you. This is an improvement—with the previously used FBML, it was not possible to show a website to people who didn’t ‘like’ you.

The website that you can build is full-fledged. You can add your opt-in form, you can add email contact forms, you can add HTML5 videos and you can build it to be as tall as you want. Thematic changes such as background color changes are possible as well.

The best part, probably, is that FB Maxed is compatible with other versions of Facebook as well, such as Facebook Mobile. It is compatible on several different phone systems, including the iPhone, iPad, Blackberry and Android.

People have already started creating their Facebook website pages and are using them in several ways, such as building their ecommerce websites and using their blogs. It is possible to add various promotional elements to these pages, such as videos, URLs, landing pages, sales pages and calls-to-action. With this guide, people have found a solution to their Facebook marketing methods which have been changing since the beginning of this year.

For people who want to get more acquainted with the product, continuous webinars are being conducted. During these webinars, people get a chance to get up, close and personal with FB Maxed and then you can ask them the details on the product.

On the whole, we would like to say that here is a complete Facebook product that people are fast switching over to because of its immense potential in Internet marketing.

http://www.CashQuest.com/?rd=li3NlKcc

The great age of commentary is here. Here’s how to take advantage of it and make your blog distinguished and profitable.

 

by Dr. Jeffrey Lant

When I was growing up, America’s opinions were shaped
by a handful of influential people whose advice on any subject
under the sun (but usually national affairs and politics) could
be read, first, in newspapers… then heard on the radio and television.

These are great names, masters of pungent comments, wry humor,
intelligent observations,  and refined styles all their own. Here
is my (partial) Honor Roll… one could add many others, the
very best of the very best:

Westbrook Pegler of the United Press (died 1969).

H.L. Mencken of the Baltimore Sun (died 1956).

Edward R. Murrow of CBS (died 1965).

Walter Winchell of New York Daily Mirror (died 1972).

Paul Harvey of ABC (died 2009).

And now another name, destined for greatness and the prosperity
that generally accompanies it, can be added to the list:

YOU!

I’m here, your advisor and friend, to assist your rise to global
eminence, as Internet blogger and meaningful commentator par excellence.

The Internet has made it possible to become such a commentator.
You now have a power, and at your fingertips too,  previously reserved to the few;
now available to anyone.

You are now able to comment on and draw forth the true meaning
of  events great and small, events of cosmic significance and the  little
secrets that someone (usually office holder or government official)
didn’t want anyone to know, thus motivating the commentator to be
sure to disclose.

Now you can be a new, soon to be important voice… a voice of humanity,
intelligence, stern admonitions and home truths, resoundingly delivered.
In short, you can be an unceasing engine for truth, justice, and the
improvement of mankind, in a style and with a spin all your own.
Kool.

Here’s how to begin and prosper.

Most bloggers, think small, picayune, trivial. You cannot.

Their authors, that is, chew more than they  bite off. (Sadly, I cannot take credit
for this telling mot. Mrs. Henry Adams rendered this artful observation on the
ponderous American author Henry James. She later killed herself, but probably
not as a consequence of this remark.) Your view must be different, broad, cosmopolitan,
catholic in the best (non-sectarian) sense.

If you want an important blog, write on important subjects. This formula is
tried — and true.

Always talk directly to your readers.

The great commentators of any age and culture never address the world
en masse. They talk directly to you, as in a personal conversation between
someone with Something Important to say… and someone anxious to learn
it, all of it.

Use your blog to tell stores.

People need more than facts, assertions, and (worst of all) windy
pontifications to attract them, though this is what they get from most
blog writers.

People have always liked… and will always like… interesting tales. Great
communicators like Jesus, Gandhi, Franklin Roosevelt, and Abraham Lincoln
were expert at capturing the full attention of their audiences… and what’s
more, keeping it with stories with a beginning, middle, end.

Develop a format. Make it your signature.

All the great commentators, like the ones listed above, delivered their
comments in a certain, defined way which the folks who followed them
immediately recognized. You must do the same.

Enter into the lives of the people you are commenting on… and the
ones you are delivering your comments to.

The best commentators enter into the situations and conditions, nay
into the very skins and brains, of the people they are writing about.
This is what gives their comments an edge and credibility.

The goal of the great commentator is most assuredly not to
set up a card board effigy of the person he is writing about. That’s
unfair, inadequate, infra dig.

The objective, instead, is to show that you truly understand the
people and events you are writing about… then make your comments
about them, pungent, fair, honest, aphoristic accordingly.

This is not easy to do… but it is what great commentators do…
and which makes them irresistible to readers.

Avoid pedantry, but never the chance to instruct.

The purpose of a blog is NEVER to show how smart you are. It is
to inform, educate, edify and instruct your readers, all done with
the lightest, but always sure, touch. In short, it about enhancing
their smartness…never merely dazzling with your own.

Thus, don’t  use your blog as the opportunity to demonstrate how
clever and intelligent you are. Commentators are not, and always eschew the
opportunity to be, ponderous. That’s the role of too many professors from
the Academy. Such people do not flourish, in blogs or elsewhere,
because their readers flee andante.

You must capture and enthrall them, not as professors do by forcing
attendance, but by entrancements, the apt selection of topics, the
masterful presentation of what you have to tell… and the unique way
you present it.

Master the great information sources you will come to rely upon
to glean critical facts for your comments.

Read, on line now, the New York Times and  Washington Post,
to name but 2 key sources. These publications, soon to be history
because of the Internet, will inspire you with both facts and story
ideas. Scrutinize them closely.

Use too the Associated Press reports and those of UPI and Reuter’s.
They are crucial for providing both story ideas and the hard details
which give your commentaries backbone and grit.

Learn to master the art of searching the great search engines,
where the crucial supporting information is available whenever
you require it,which means whenever you want a comment
taut, never flaccid, girded by fact.

Use the Wikipedia, one of the greatest information sources ever. It is
a noble idea, essential to commentators, ever available. Bravissimo.

One last thing. Set your blog publishing schedule… and stick to it.

Your readers want, indeed insist upon, predictability and regular
delivery of your blog. Give it to them. If your publishing date is
each Thursday at 12 noon Eastern time… adhere to it, religiously.
"Punctuality," as King Louis XVIII of France observed, "is the
courtesy of kings."

Nowadays your readers are the sovereigns, each and every
one. Succeed with them… and your results and benefits, financial
and otherwise, are assured, abundantly so. These are your masters,
your audience. Treat them accordingly and soar.

About The Author

JLprofile_logo9

Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com For his blog, go to
www.jeffreylantarticles.com

The WORST Landing Page Design Mistakes. Know them and avoid them!

By Sandi Hunter

A landing pages is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.

To get those leads your Landing page must adhere to these sure-fire rules of marketing. Here’s what you need to know to get the maximum results from your landing pages.

Most Common Mistakes

1. Boring headline.

Your headline must POP off the page with motivating words that will get the viewer’s attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.

2. Too fancy.

Fire your designer if they rely heavily on graphics and flash. Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only – to generate a lead. It should be colorful, eye catching and use compelling rich copy.

3. No focus.

Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don’t include any reason for distraction on your landing page. Make your marketing message ultra-clear.

4. No Offer.

If you want to generate a lead you MUST include an offer. People don’t give away there contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one – something for free, include a bonus, an incentive – something of value.

5. Forgetting about who the Landing Page is for!

Your Landing Page is for your Viewers. Yes, it’s to market your company or product, but the page itself is about the viewer, Yes, your potential customer don’t forget this. View your Landing pages from THEIR eyes. Is is obvious what you are offering? Is your offer enticing? Is your page focused or it is annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your optin form is quick and easy to complete.

To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.

1. Start with a powerful benefit-laden attention-grabbing headline.

2. Follow with compelling copy that motivates ACTION. Here is what you get, here is why you need it, here is how to get it RIGHT NOW!

3. Optin Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included. If you can add a value to these bonuses it makes your offer even more appealing.

Final words: Everything on your landing page should focus and complement these three things; simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form. Your goal on a Landing page is get the lead!

About the Author:

Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company specializing in resources and training for home and small business. More business building strategies are at http://Blog.Worldprofit.com