Google has been slowly releasing tidbits of its much anticipated new site indexing system. These changes are significant for how sites are ranked, and what content is returned for searchers. Business owners pay attention as Google’s changes effect you, how your customers find you, and what they find out about you.
I’ve included a screen capture as it is not yet fully released yet but I want you to see what is coming from Google so I can tell you what you need to do.
First. Google is including a “SEE EVERYTHING FEATURE”. You type in your search terms and what appears are ALL THINGS related to that search string broken down into categories. Specifically you can search for:
Videos related to that search term
Blogs related to that search term
Images related to that search term
History related to that search term
News by time line related to that search term
Previews related to that search term
Shopping related sites related to that search term
Books related to that search term
Related Searches related to that search term
Forums related to that search term
Twitter has been integrated and tweets are indexed along with other posted content. What weight they are given is yet to be seen but do a search and you will see the Tweets listed as well.
You can see how the popularity of Twitter, Social Networking sites like FaceBook, and of course YouTube have propelled a number of sweeping changes in how Google indexes online content by key word.
For, you the business owner it means if you don’t have images, videos, forums, and blogs related to your business, product or service online now – you are going to need to get to work. Some of our customer’s have been reluctant to do this due to time, effort, lack of understanding etc., but one thing is clear with these changes by Google, this is the future of searching and of content cataloguing. Get on board or get off the track. Google is leading the pack of search engines, the others will follow their direction.
For a long time now we’ve been advising and helping our customers set up their own blogs, create videos and forums to generate new content and backlinks to their sites. These have always been critical to Search Engine Ranking and now will be even more important. With the release of Google’s new indexing system it is paramount to get these things in place so your site is better indexed, and has content indexed that you control.
Worldprofit customers who wish to have a blog, forum, social networking site, article directory, or videos integrated into your own domain name, should contact our Support Team. In most cases we can have these set up for you in 48 hours.
Google is making it easier for searchers to find you, your business, product or services. It also makes it your responsiblity as a marketer to make sure that Google and other search engines have lots of content to best index your site so your customers and prospective customers can find you and what you offer.